Revolutionary? Leading? Global? Why American Buzzword PR Lands Straight in the Trash in the German Mittelstand
Reading American press releases often feels like stepping into a science fiction novel. Everything is “disruptive,”…
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Post-Contract is Pre-Trust: Why PR Statics Unfolds Its Full Power in the Operational Phase
Many industrial companies make a fatal mistake: they invest heavily in communication to win a contract…
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Why Engineers Would Be the Better Marketers (If Only They Dared)
In many medium-sized industrial companies, marketing is still regarded as “beautifying” brochures or ordering promotional materials…
